Product Engineering

Innovating the way services are delivered through productization

1. Market Research

"Most product failures and lack of customer adoption occur due to inaccurate data and research about the product, market, and target consumers. This results in building a product that customers do not need or does not meet customer expectations," says a market research expert at Infiniti Research."

Market research helps companies to,

Understand customer needs

Identify market entry opportunities

Competitor Analysis

Companies require in-depth insights into multiple factors to identify emerging trends, challenges, risks, and opportunities in their industry. Our customized market research solutions cover the perspectives of customers, suppliers, and business competitors.  Cleverex gathers market data from all ends of the industry spectrum and turns data into actionable decision-making insights. Companies can use these insights to develop ideal products or offer services that address unmet market needs. Cleverex market research solutions empower business leaders with the data required to devise new strategies to succeed in a complex marketplace. We help with business plans that reduce costs, meet consumers’ changing demands, and differentiate offerings.

2. Product Ideation & Scoping

Companies often fail to create successful products not because their idea is bad but because they don’t invest enough effort and time to define their product scope. Companies burn significant money by building features users don’t need without customer research and data.

It is crucial to establish what problems will be addressed by your product. Building a product that users care about involves a systematic approach to capture users’ input, create a plan, and formulate accurate product scope. Principally, product scope is the sum of all the features and characteristics of a product or service.

Cleverex adopts the best practices from Design Thinking and Lean Start-up methodologies to scope and design. Design Thinking allows for empathy, research and reduced ambiguity. Design thinking makes it easier to find the perfect point of intersection between desirability, feasibility, and viability.

Our focused and structured brainstorming sessions help to generate numerous creative ideas and define product development goals.

We adopt different techniques for ideation, from sketching to storyboarding. This is very helpful for early visualizing of what the design will look like and how users interact with a product. It is also critical to confirm those essential design assumptions are valid.

At the end of this phase, we would have a product backlog with a comprehensive user stories/requirements list.

3. Product Strategy & Research

Cleverex expert engages with your team to understand your vision, strategy and goal well. Cleverex experts engage with your team to understand your vision, strategy and goal well. After getting clarity on your vision and goals, Cleverex establishes a high-level strategic plan to answer who the product will serve, how it will benefit those personas and the company’s goals for the product throughout its lifecycle. Also, defining a winning strategy helps you prioritize your product roadmap with the right initiatives and find the proper use of time and resources. We adopt the following framework

  • Customer Segmentation
  • Customer Challenges
  • Customer Retention
  • Product USP
  • Unfair Advantage
  • Product Market Size
  • Technical Feasibility 
  • Market Launch probability
  • Eco-system
  • Competitors SWOT
  • Barrier to entry
  • Brand Awareness

4. ValueProposition

We work with you to create a Value Proposition to map out the critical aspects of the product: what it is, who it’s for, and how it will be used. Our team will analyze all the data from interviews to develop a buyer persona: name, age, gender, contacts, occupation, interests, etc.

A team also defines success criteria and key performance indicators (KPIs) to drive a results-driven process.

5. Rationalize & MVP Scoping

The next stage is rationalizing the Minimum Viable Product (MVP) scope. We look at each requirement and run it through a chain of questions: 

  • Is it an absolute necessity?
  • Can the ultimate goal be achieved without it? 
  • Can this be achieved in a simple, automated way?
  • Is it an absolute necessity?
  • Can the ultimate goal be achieved without it? 
  • Can this be achieved in a simple, automated way?
  • Would it impact user experience? 
  • What do users expect from MVP? 

This reduces the risk by allowing you to quickly test all the product assumptions. The time for development and hence the cost is also reduced.

An MVP (Minimum viable product) is a basic, adaptable version of the product that supports minimal yet must-have features as per the value proposition. An MVP is developed to enable faster time to market, get early adopters and validate product fitment.

We adopt the Lean start-up methodology as the ‘Build, Measure and Learn’ approach as the quickest route to build MVP. We help implement cost-efficient and user-centric MVP, enabling you to test ideas with actual users before investing further. We ensure only genuine features are considered. This step also helps to create a foundation for an iterative development process that facilitates continual improvement. We also help you demonstrate product potential to investors, securing more funding.

6. Design MVP & Acceptance criteria

After the ideation, the product team would establish a goal for MVP and create a solution that will solve the users’ problems. The core idea is to focus only on those features that satisfy the users’ needs and functionalities. Your product must fulfil its fundamental purpose. The parts that don’t suit MVP goals should be deprioritized from the first version of your product.

We run Designthon to quickly create a product’s future state and validate it with a group of users, stakeholders, and developers. The concept is based on the idea that a design team sets a direction and iterates rapidly, designing a product that presents the maximum value for people who will use it.

7. Build-validate & Calibrate

Each sprint covers specific use cases which can be built and demonstrated to users. Show and tell at the end of the sprint enables early feedback from users.

The testing and validation phase entails testing the product with the product team. It is known as dogfooding. Eating your dog food is a well-known testing technique. After the design team has given the go-ahead to the product, our empathetic testers perform end-to-end testing the way users would use the product.

Sprints: Small cycles that can be reviewed and tested.

Reviewing: Provide prototype to users and stakeholders and get feedback

Refining: Based on feedback, identify areas that need to be refined

Would it impact user experience?

What do users expect from MVP? 

8. Launch / Rollout

For Cleverex, a Product launch is not a one-off task. We consider it an ongoing process as long as people use your product.

We help to monitor the way people use your product. Use an analytics tool to get access to the metrics on how the product performs and look for the scope of improvement.

9. Customer Success Team

We understand the challenges faced by software companies in hiring and retaining a skilled workforce. Cleverex teams are technology agnostic. Adopting new technology is natural to us. We would be the perfect partner for your delivery engine. With our dedicated development team available, you can focus on strategy and business outcomes without worrying about the overheads and liabilities of hiring and retaining talent.

We provide flexibility to you to assess the right technical skills and cultural fits.